Coca-Cola, Starbucks, McDonald's, Lele And Other Industry Giants Have Done The Same Thing!

Six of the world's leading brands have signed up with the World Wide Fund for Nature (WWF) for its new activity "Resources: Plastics".

The initiative to help businesses tackle plastic pollution has already included key members such as Keurig Dr Pepper, McDonald's, P&G, Starbucks, Lele Packaging and Coca-Cola.

WWF estimates that only 100 companies have the potential to help prevent about 10 million tons of plastic waste pollution globally if they cooperate with industry, the private sector and the government. The number of these companies is likely to triple, as the environmental group says there is a "chain reaction" between the supply chain and the industry.

Although most of these companies have sustainable development plans to reduce plastic waste, WWF believes that many companies lack routing plans for fulfilling these commitments.

Resources: Plastics addresses the production, consumption, waste management and recycling of plastics by developing a system-based approach to help companies align their broad range of plastic limitation commitments from purely ambitious to meaningful and measurable actions. The Initiative Core Group will then track and publicly report on the progress of its participants in preventing the amount of plastic waste each year.

Nik Sekhran, WWF's chief environmental officer, said: "The project aims to identify specific changes that will have a significant impact on the company's plastic reduction."

To get closer to the goal of not using plastic in nature, we need to change the whole value chain. Participating in this initiative, companies can now use more advanced tools to maximize and multiply their commitment to plastic reduction to achieve this goal.     

WWF acknowledges that no individual, organization, enterprise or government can solve the root cause of plastic pollution alone. The complexity of this challenge calls for multi-pronged collaboration. Resources: Plastics aims to connect companies with other key stakeholders and encourage the sharing of their discoveries and investments.

"Solving the world's plastic waste problem requires collective action from all sectors of society," Michael Goltzman, Vice President of Global Policy, Environmental Sustainability and Social Impact of Coca-Cola shared his experience. "In 2018, we launched the Global Sustainable Packaging Strategy of"No Waste in the World"- a strategy aimed at designing more recyclable packaging, increasing recycling capacity and working with communities, non-government organizations. Systematic efforts to reduce plastic packaging waste organized by the government and even in cooperation with our competitors. Through the World Wide Fund for Nature's Resource: Plastics Activity Center and other platforms, we can share knowledge, measure goals and cooperation framework to promote circular economy.